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Showing posts with label IMAX. Show all posts
Showing posts with label IMAX. Show all posts

Monday, March 15, 2010

Will Avatar Hit Theaters Again This Year?

While Avatar is still doing strong business on regular-sized 3D digital screens after Alice in Wonderland forced it from IMAX theaters, Fox is already thinking ahead and planning for a re-release of the box office juggernaut later this year, according to The Hollywood Reporter. This extended cut of Avatar—which would be shown primarily on 3D screens—will likely be no more than 10 minutes longer, as films presented on analog IMAX screens cannot run longer than 170 minutes (the original theatrical cut of Avatar is just over 160 minutes). Not to spoil anything, but the new footage is expected to include nine-foot-tall blue people. And loincloths.

The trade notes that IMAX CEO Richard Gelfond recently said Cameron cut as many as 40 minutes from the film, but releasing all of that footage outside of a future DVD/Blu-ray release seems unlikely. As fun and awe-inspiring as Avatar is, I doubt people would be willing to sit through 200 minutes of it at a time in a theater. Well, the Na’vi cosplayers will be lining up regardless, but then again, blue body paint tends to get runny after about two and a half hours. Or so I’ve heard.

Gelfond said a 2D version of Avatar will be available on DVD and Blu-ray no later than May, while the re-release would probably happen in the fall.

Friday, January 15, 2010

Iron Man 2: The IMAX Experience Opens May 7

Marvel Entertainment and Paramount Pictures announced on January 14 that Jon Favreau’s Iron Man 2 will open in IMAX theaters simultaneously with its worldwide release on May 7. The IMAX version of the film will be digitally re-mastered using IMAX DMR (Digital Re-Mastering) technology.

Bottom line? Ol’ shellhead will look and sound pretty awesome in this limited release.

“The success of the first Iron Man movie catapulted the franchise from the comic books to theatre screens, and we're excited that the IMAX format will offer fans an even more immersive way to experience the sequel," said Marvel Studios CEO Tim Connors in a statement.

Iron Man 2 stars Robert Downey Jr., Mickey Rourke, Gwyneth Paltrow, Don Cheadle, Scarlett Johansson and Sam Rockwell. But you knew that already.